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Matthew Skinner

​Communications & Change Management

About Me

I am an experienced communications and change management professional with more than 10 years experience in tech and higher education industries. I am currently looking for the next opportunity in my career and a chance to contribute to an established organization. 

A bit of my background:
  • Graduate of University of Southern California, Annenberg School for Communication and Journalism, and UC Santa Barbara
  • Worked for Cisco Systems, UC Berkeley Haas School of Business, and on UC Berkeley Student Information Systems Project
  • Started career in journalism, before attending graduate school and switching careers
  • Skilled in variety of programs and processes, including strategic communications, change management, content management, and reporting/metrics.​
Success is the sum of small efforts, repeated day in and day out.
- Robert Collier
Picture
Living in Sonoma County, there is so much do. I love being outdoors, especially at the beach. 

​When I am not working:
  • Loving Husband
  • Doting Father
  • Frustrated dog dad (Golden Retriever named Tucker)
  • Committed Volunteer Firefighter
  • Passionate Fisherman
  • Lifelong Bay Area sports fan
  • Struggling kayaker
  • Aspiring Guitarist 
  • Decent Cook
  • So-so Foodie
  • Terrible Gardener (but I'm still trying)

Career Journey

CISCO MERAKI / Senior Analyst, Change Management
JANUARY 2022 to PRESENT


Led communications and change management on the Go-To-Market team for Cisco Meraki.
UC BERKELEY, HAAS SCHOOL OF BUSINESS / Brand Marketing Manager
OCTOBER 2018 to JANUARY 2022

Supported the successful launch of the Flex Online MBA program, exceeding RFI submissions for consecutive quarters.
UC BERKELEY, STUDENT INFORMATION SYSTEMS / Communications Lead
OCTOBER 2018 to OCTOBER 2019

Led redesign of department website and training materials, which decreased help ticket submission and improved user satisfaction.
UC BERKELEY, STUDENT INFORMATION SYSTEMS / Communications Specialist
OCTOBER 2016 to OCTOBER 2018

Streamlined release notes process and improved user experience.
FRIEDEMANN GOLDBERG WARGO & HESS LLP / Marketing Specialist
MARCH 2013 to OCTOBER 2016

Led execution of aggressive marketing expansion and brand awareness campaign.
DAILY REPUBLIC NEWSPAPER / Copy Editor
OCTOBER 2008 to AUGUST 2011

Led day-to-day news desk operations for a regional daily newspaper.
DAILY REPUBLIC NEWSPAPER / Editorial Assistant
OCTOBER 2006 to OCTOBER 2008

Assisted with news room operations, including content management of features news section.

Get In Touch

Feel free to send me a message. Thanks!
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